The Art of Brand Matchmaking
Our approach is a lot like a human relationship. And we act as the matchmaker between your brand and customer. Your momma may have said, “You can’t make someone love you,” but we definitely think we can help. Here’s how:
1. Get Checked Out
We’ll look you over from head to toe. We need to know who you really are. You’re going to have to dive deep and do some serious soul-searching with us. Just getting out there for the first time? Don’t worry, we’ve got your back. Experienced, but just not happy with your situation? Let’s take a good look at where you’ve been and where you want to be.
2. Get a makeover
This is where we make you look really good. We make sure you’re rocking the right style and teach you to say all the right things. Ever heard the saying, “Before someone else can love you, you have to learn to love yourself”? It’s true. Prepare to be stripped down and properly built back up.
3. Get introduced
With the confidence that comes with feeling good, looking great and knowing just what to say, it’s time we introduce you to your future better half — your audience. Go ahead, show off what you’ve got and tell your story. And don’t be surprised if your intended gives you a little something to show they’re interested.
4. Seal the deal
Their heart is racing. You two have a lot in common. You have similar values. And the customer of your dreams begins to trust you as a good brand. This is where all the hard work pays off. We’ve got them right where you want them. This is the moment you’ve been waiting for — so don’t be afraid to ask for what you want.
5. Keep it fresh
Now that you’ve found that special someone, we have to work to maintain it. Any long-term relationship can fall into a dull routine. Clear communication is key. We’ll help you keep it consistent, but find ways to keep it exciting. And if you continue to exceed expectations, they’ll stay by your side for better or worse.
Why It Matters To You
Here are just a few ways your business will benefit from having a strong, well-developed brand:
1. Command a Higher Price
Only one brand can be the cheapest. The rest have to stand out for another reason. Therein lies opportunity: Think of branding as an investment, not an expense. The stronger the brand, the higher the potential margins. And if your audience loves your product or service enough, they’ll find the money to pay for it.
2. Get Respect
A freshly designed, highly visible brand does several things. Not only does it stand out from the competition, it also lets your audience know what they’re dealing with. People respect brands that take care of their image. And those brands are less likely to become commodities.
3. Make Your Bottom Line Look Better
There’s no line on a balance sheet for brand equity. But that doesn’t mean a strong brand isn’t a great asset. Building your brand adds value — whether in market share or actual revenues.
4. Have A Personality
More than features and benefits, your customers want to know your brand fits them. Brands are living organisms. And just like humans, brands have traits and cultures and values and norms and identities. Your audience is looking for a place to belong. They want to hang out and interact. And they want to know who’s behind the product or service.
5. Offer An Experience
At the root of every great brand is an experience. A powerful brand tells your story. It evokes feelings and ignites passion. And in a society that’s information-rich and time-poor, people choose feeling over facts. They want aesthetics — not for superficial reasons, but because they’re the language of emotion. Give your customers a satisfying experience, and they’ll be back for more.
6. Assert your Dominance
An strong brand runs with the big dogs — and then takes the lead. Iron sharpens iron, and the best brands play to the level of their competitors. The prize is mind share and a bigger piece of the market.
7. Provide A Foundation For Growth
When a business has a weak message or identity, no amount of adding on or cosmetic fixes can cover it up. Strong brands are built level upon level — and always on a firm platform that supports expansion and growth.
8. Inspire Trust
Trust is more important to consumers than features or benefits. In fact, trust is the ultimate shortcut to a buying decision. Your customer knows, “If I trust the company, I can trust the product.” And they trust your brand when their experiences consistently meet or beat their expectations. So the well-developed brand seeks opportunities to build, earn and maintain the trust of its stakeholders.
9. Know What You Are
A strong brand has answers. It lets you know who you are, what you do and (most important) why it matters to your audience. And speaking of your customers, a strong brand also clearly identifies its stakeholders and knows how to reach them. It presents a clear, consistent message to everyone who needs to hear. It’s a unified voice — one that serves as a mantra for those within the organization, and a rallying cry for the loyal cheerleaders who love you for who you are.
10. Create (And Change) Perceptions
What’s the first thing that comes to mind when your customer thinks about your brand? What’s their gut reaction? And how’s that working out for your business? As much as branding can create a positive perception in the minds of your audience, it can also help adjust attitudes and restore your image.
Areas of Expertise
“Anything one man can imagine, other men can make real.”