Yoga Six

Changing the way people perceive and experience yoga

NEEDING LOVE

Yoga Six is a privately owned group of yoga studios on an aggressive growth plan. They not only have beautifully designed and appointed studios, but a disruptive business strategy aimed to change how people perceive and experience yoga. For Yoga Six, mystical and ethereal are out; modern, results oriented yoga is in. They came to Breedlove to help develop a new outward facing expression for their brand.

BREEDING LOVE

Our first step was crafting a story for the “Six” to better align the name to the new positioning. Next we developed a brand voice, tagline and strategic messaging to clearly communicate Yoga Six’s differentiation and benefits at the consumer level. Finally we designed a new visual identity and helped execute all creative needs for rollout – including photography, video production, merchandise, studio activation, and a social media campaign.

FEELING LOVE

The rebrand is receiving an overwhelmingly positive response from students, teachers, staff and investors alike. Yoga Six now clearly understands what they stand for, and when a student asks, “What’s the Six?” they have a clear and concise answer. The bold look and messaging has enabled the marketing team to create focused and compelling communications for their audiences. With 6 new studios under construction (making 14 total), this new cohesive branding is proving to be a vital business asset.

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